5 Essential On-Page SEO Factors for Higher Rankings For Your Website

March 25, 2023

Written by Stephen Marcum

Stephen is a search engine optimization strategist at seodynamix, an SEO company that helps eCommerce and B2B companies attract qualified website traffic and converts them. Previously, Stephen worked as a digital marketing manager for a B2B ad agency. He graduated from WVU with a Master's Degree in Integrated Marketing with an emphasis on digital marketing.

Are you tired of seeing your website buried on page 10 of Google search results? It’s time to take control and optimize your on-page SEO. If you want your website to rank higher in search engine results, you need to pay attention to on-page SEO factors. These are the elements of your website that you can control, such as your content, meta tags, and internal links. By optimizing these factors, you can improve your website’s visibility and attract more organic traffic. Here are five essential on-page SEO factors to focus on.

Optimize your page titles and meta descriptions.

Your page titles and meta descriptions are the first things that users see in search engine results, so it’s important to make them compelling and relevant. Your page title should accurately reflect the content of your page and include your target keyword. Your meta description should provide a brief summary of your page’s content and encourage users to click through to your website. Be sure to keep both your page title and meta description under the recommended character limits to avoid truncation in search results.

Use header tags to structure your content.

Header tags (H1, H2, H3, etc.) are important for both user experience and SEO. They help break up your content into sections and make it easier for users to scan and understand. Additionally, search engines use header tags to understand the structure and hierarchy of your content. Be sure to use your target keyword in at least one header tag, preferably in the H1 tag, to signal to search engines what your page is about. But don’t overdo it – use header tags sparingly and only when they make sense for the structure of your content.

keyword placement checklist on page seo full

Include relevant keywords throughout your content.

One of the most important on-page SEO factors is including relevant keywords throughout your content. This helps search engines understand what your page is about and can improve your rankings for those keywords. However, it’s important to use keywords naturally and not stuff them into your content. Aim for a keyword density of 1-2% and use variations of your target keyword to avoid sounding repetitive. Additionally, be sure to include your target keyword in your page title, meta description, and URL for maximum impact.

Optimize your images with alt tags and file names.

Images are an important part of any website, but they can also impact your SEO. To optimize your images for search engines, be sure to include descriptive alt tags and file names. Alt tags provide text descriptions of your images for users who are visually impaired or have slow internet connections, while file names help search engines understand what your image is about. Use descriptive, keyword-rich phrases in both your alt tags and file names to improve your on-page SEO.

For example, if you have an image of a blue widget, don’t name it something like “blue-widget-1.jpg”. Instead, try something like “blue-widget-seo-optimized.jpg” which tells both users and search engines what the image is about.

By optimizing your images with alt tags and file names, you can improve your site’s speed and SEO at the same time!


Google Speed Test Cars

Improve your page speed and mobile friendliness.

Two important on-page SEO factors that can greatly impact your website’s search engine rankings are page speed and mobile-friendliness. Google has stated that page speed is a ranking factor, so it’s important to optimize your website’s loading time. This can be done by compressing images, minimizing code, and using a content delivery network. Fortunately, there are a number of things you can do to improve your page speed and mobile friendliness. For starters, make sure you’re using a good quality hosting provider. Then, optimize your images and use caching to help improve loading times. You can also consider using a content delivery network (CDN) to further improve performance. 

Additionally, with more and more users accessing websites on their mobile devices, it’s crucial to ensure your website is mobile-friendly. This means using responsive design, optimizing font sizes, and ensuring buttons and links are easy to tap on a mobile screen.

By following these tips, you can help ensure that your website loads quickly and is easy to use on any device. This will give you a significant boost to the SERPs, helping you attract more visitors and grow your business.

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