Targeted B2B & eCommerce Keyword Research Services
The digital landscape of the customer journey is changing, and search engine algorithms are adapting. A solid keyword approach and modern SEO strategies are how B2B and eCommerce businesses can adapt to these changes.
Importance of SEO Keyword Research & Business Intelligence
We utilize industry-standard third-party tools to gather keyword data relevant to your business and consider numerous variables with our proposed keyword selection. Our keyword research services allow us to transform keyword performance data into actionable insights and inform us with strategic and tactical digital marketing decisions with our SEO campaigns. With the constant changes of search engine algorithms, our SEO reporting provides you with keyword performance trends along with insights to make sound decisions with our SEO efforts.
seodynamix’s Keyword Research and Analysis Process
Identify & Analyze Current Ranking Keywords
The initial phase of our SEO keyword research is utilizing third-party industry keyword tools to gauge your businesses’ website current performance with rankings and overall organic growth for nonbranded keywords. We focus on nonbranded keywords because these search terms are search query terms used by your target prospects, who are unfamiliar with your brand or company name. We analyze the numerous variables with your current keyword rankings, including search volume and targeting relevancy for your landing pages.
Competitive Keyword Analysis
After our initial review of your current rankings and targeting, we will analyze three to five of your competitors. Data from your competitors will allow us to understand your online competitors and keywords and phrases that drive their SEO success. We will be able to discover keyword overlaps as well as any gaps within your current keyword approach.
Identifying Niche Keywords
We will conduct industry-specific keyword research to identify niche keywords that are relevant searches for your target prospects. For B2B SEO keyword research, this is crucial. Niche keywords have much lower search volumes because of the specific nature of their target prospects. But, the benefits are more qualified traffic to your website.
Audience Segmentation & Keyword Themes
During on onboarding process, we will identify your high-value prospects and develop personas for keywords to target them effectively with our proposed keywords. We will levarge your website analytics data, PPC data, and paid social (if available) to identify demographic data and interest when developing proper keyword themes for new landing pages to reach your other target prospects.
Initial Keyword List
We provide clients a rough initial keyword list, including proposed keyword opportunities with search volumes, keyword themes, and preliminary keyword map. We will share this as an Excel document with highlights of our discoveries.
After a client has reviewed the initial keyword list and is approved, we will map out the approved keywords to the various pages of your websites. We will begin mapping out the top-priority pages that you have identified that are crucial to your business.
After the final keyword list and keyword map approval, our SEO strategist will arrange a call with a client to discuss any additional recommendations and the next steps for implementation.
Get a Keyword Research Project Estimate
Each SEO keyword research project is different. For us to provide accurate quoting, we will need to speak with you more about your company’s brand, current SEO efforts, details about your target audiences, and a more in depth discussion about your goals. Please complete the form below and we will contact you within 24 hours. If you would like to speak with us directly to discuss your project(s) over the phone, call or send us a text at (203) 800-6923.
We ask for your phone number to reach you with any questions that we might have about your project.
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Let's Build Your Organic Visibility With Relevant Keywords
We are here to assist you achieving your business goals with our keyword research services with our proven strateiges.